Avoid Spammy SEO techniques

"Do the good guys still stand a chance?"

Matt Cutts, who's head of the Google Webspam team, answers a question on the Google Webmasters channel, from a small company that hired a SEO firm, that destroyed their rankings with spam backlinks.

Matt confirms that Google is getting better in fighting spam, and confirms that the good guys still stand a chance, if they don't spam.